Nový Jičín

Masarykovo Square in Nový Jičín

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Nový Jičín is a charming town in the Moravian-Silesian Region of the Czech Republic. Situated in the eastern part of the country, it is known for its rich history, beautiful architecture, and picturesque landscapes. The town’s historic center is adorned with well-preserved buildings and cobbled streets, offering visitors a glimpse into its past.

It is known as the “town of hats” for it’s hat making history. As part of a Pre-TBEX conference tour while in Ostrava, we visited the visitor center which houses the hat museum and the Laudon House.

We also were given a tour around the plaza, Morový Sloup Kašnou, which you see above.

Visited Places

Tonak: A Timeless Legacy of Hat-Making Excellence in Novy Jicin, Czechia

Our tour guide

The hat I made (above).

Some hats I tried (on the right)

Nestled in the picturesque town of Novy Jicin in the Czech Republic lies a legendary hat factory with a rich history that spans over centuries. Known as Tonak, this iconic establishment stands as a testament to the enduring tradition of hat-making in the region and its unwavering commitment to quality craftsmanship. For decades, Tonak has been synonymous with elegance, innovation, and the art of creating exquisite headwear.

Foundations of Excellence: Tonak’s origins can be traced back to the early 17th century, making it one of the oldest hat manufacturers in the world. The company was founded by a visionary craftsman who recognized the potential of the thriving local fur and felt industry. Over the years, Tonak honed its techniques, combining traditional methods with modern innovations to create hats that would stand the test of time.

Craftsmanship and Artistry: At the heart of Tonak’s success lies its dedication to preserving the art of hat-making. Skilled artisans, with decades of experience, meticulously handcraft each hat with unparalleled precision. From the selection of premium materials to the final touches, the entire process exudes an aura of creativity and dedication. The expertise of these artisans ensures that every Tonak hat is not just an accessory but an elegant work of art.

Timeless Designs: Tonak’s diverse collection boasts a wide array of hat styles, ranging from classic fedoras to chic cloches and everything in between. The designers at Tonak strike a perfect balance between tradition and contemporary fashion, ensuring that their hats are both stylish and timeless. Whether one seeks a statement piece for a special occasion or a versatile everyday accessory, Tonak offers a hat to suit every taste and occasion.

Innovating Sustainability: Tonak’s commitment to sustainability is as strong as its dedication to craftsmanship. The company actively incorporates environmentally friendly practices in its production processes. From responsibly sourcing materials to reducing waste and energy consumption, Tonak strives to be an industry leader in sustainable hat-making. This ethos has not only garnered them accolades but also earned them the trust and loyalty of conscious consumers worldwide.

Global Recognition: Over the centuries, Tonak’s reputation has transcended borders and gained worldwide recognition. Their hats have graced the heads of celebrities, dignitaries, and fashion icons alike, further solidifying their status as a premier hat manufacturer. Tonak’s commitment to excellence has also earned them numerous awards and accolades, setting them apart as an industry leader in the competitive world of fashion and accessories.

Preserving Tradition: Tonak’s presence in Novy Jicin extends beyond its factory walls. The company actively engages with the local community, contributing to the preservation of hat-making traditions and supporting the regional economy. As a result, Tonak has become an integral part of the town’s cultural heritage, enriching the lives of both locals and visitors alike.

A Hat for Every Journey: For generations, Tonak hats have been loyal companions on countless journeys, each hat holding within it a unique story of its wearer. From shielding from the sun on exotic vacations to adorning the heads of the most stylish individuals at social events, Tonak hats have been there, leaving an indelible mark on the lives they touch.

In conclusion, Tonak is not just a hat factory; it is an embodiment of history, art, and dedication. As one traverses the quaint streets of Novy Jicin and gazes upon the iconic Tonak factory, it becomes evident that this is no ordinary establishment. Tonak stands as a testament to the enduring allure of craftsmanship and the timeless elegance of a well-crafted hat. As long as people cherish the art of hat-making, Tonak will continue to be a beacon of excellence in Novy Jicin, Czechia, and beyond.